Peer Circles: Using Artificial Intelligence within Sports Sponsorship
For sponsorship sellers, activation leads, and brand-side partnership leaders exploring how AI is reshaping the way partnerships and sponsorships are created, delivered, and measured.
This in-person New York Chapter roundtable discussion, hosted by Imani Clemence, Director, Sponsorship Activation at the MLBPA, creates space for commercial and activation leaders to share practical perspectives on how AI is influencing sponsorship strategy and execution.
Together, you’ll explore:
- How AI is enhancing sponsorship activation through content creation, personalization, and fan engagement
- The role of data and AI in optimizing partnerships, supporting sales conversations, and demonstrating ROI
- Where AI is delivering real value today – and where questions remain around creativity, trust, and differentiation
Peer Circles are small, member-led, and discussion-driven, offering a confidential environment to exchange ideas and learn from peers navigating similar opportunities.
Additional Details
Event Overview
- New York - 9:00am - 10:30am EST
- 9:00am – 9:15am - Welcome & framing
- 9:15am – 9:30am - Introductions
- 9:30am – 10:15am - Facilitated peer discussion
- 10:15am – 10:25am - Key insights & takeaways
- 10:25am – 10:30am - Close & next steps
Organizer
Leaders Club is the fastest-growing global community of ambitious sports industry professionals, driven by a shared commitment to become the industry leaders of tomorrow.
In a fast changing and competitive sports market, membership will give you career-critical relationships, must-have insider knowledge and core skills that will help build your self-confidence, capability and impact as a future leader in the industry.