Peer Circles: Unlocking Partnership Value in Women’s Sport
For Heads of Partnerships, Commercial and Sponsorship Leaders, and brand professionals investing in – or exploring – women’s sport.
This virtual Peer Circles session, led by member Becky Hartley, Head of Commercial Partnerships at Lancashire Cricket, brings together commercial leaders for a practical peer discussion on where partnership value in women’s sport is being created – and how to unlock it.
Together, you’ll explore:
- Common commercial and structural challenges facing clubs and brands
- What meaningful, sustainable partnerships look like beyond logo placement
- The current partnerships landscape in women’s sport and where real value exists
Peer Circles are small, member led and discussion driven, offering a confidential space to share experiences, challenge assumptions, and learn from peers facing similar commercial realities.
Additional Details
Event Overview
- 4:00 – 4:03pm - Welcome & framing
- 4:03 – 4:10pm - Introductions
- 4:10 – 4:40pm - Facilitated peer discussion
- 4:40 – 4:55pm - Key insights & takeaways
- 4:55 – 5:00pm - Close & next steps
- Member Host: Becky Hartley, Head of Commercial Partnerships, Lancashire Cricket - Becky will facilitate an open, peer‑led discussion drawing on real‑world examples and the collective insight of the group.
Organizer
Leaders Club is the fastest-growing global community of ambitious sports industry professionals, driven by a shared commitment to become the industry leaders of tomorrow.
In a fast changing and competitive sports market, membership will give you career-critical relationships, must-have insider knowledge and core skills that will help build your self-confidence, capability and impact as a future leader in the industry.