Peer Circles: Monetizing Live Events – Insights from NASCAR
For strategy, operations, and commercial leaders focused on the commercialization of live events – including anyone exploring new revenue streams and fan engagement strategies.
This virtual Peer Circles session, led by member Michelle Weddige, Sr. Director of Business Strategy at NASCAR, creates space for leaders to share real-world approaches to monetizing live events and using fan analytics to inform decisions.
Together, you’ll explore:
- How organizations are driving revenue through diverse event-based opportunities – from food & beverage to premium experiences, merchandise, and hospitality packages
- Using fan analytics to shape monetization strategies and enhance experiences
- How peers are aligning organizational goals to explore, test, and implement new experience and revenue-generating models
Peer Circles are small, member-led, and discussion-driven, offering a confidential space to hear what others are doing, challenge assumptions, and learn from peers facing similar strategic and operational realities.
Additional Details
Event Overview
- London and Manchester - 4:00pm - 5:00pm
- New York - 11:00am - 12:00pm
- Chicago - 10:00am - 11:00am
- Los Angeles - 8:00am - 9:00am
- 4:00pm – 4:03pm - Welcome & framing
- 4:03pm – 4:10pm - Introductions
- 4:10pm – 4:40pm - Facilitated peer discussion
- 4:40pm – 4:55pm - Key insights & takeaways
- 4:55pm – 5:00pm - Close & next steps
Organizer
Leaders Club is the fastest-growing global community of ambitious sports industry professionals, driven by a shared commitment to become the industry leaders of tomorrow.
In a fast changing and competitive sports market, membership will give you career-critical relationships, must-have insider knowledge and core skills that will help build your self-confidence, capability and impact as a future leader in the industry.