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Strategies for Increasing Full-Season Membership

Strategies for Increasing Full-Season Membership

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For ticket sales, service, and membership leaders focused on driving retention, renewals, and long-term fan value.

Join this virtual roundtable discussion, hosted by Mario Oliveri, Director of Season Ticket Sales, Retention & Service at the New York Yankees, to discuss practical strategies for growing full-season membership in today’s competitive sports and entertainment landscape.

Topics include:

  • Positioning and selling full-season memberships to drive sustainable growth
  • Retention and renewal strategies that strengthen loyalty and increase lifetime value
  • Balancing membership benefits, pricing, and fan experience to attract and retain core audiences

Member-led discussions are designed to encourage open conversation, shared learning, and the exchange of actionable ideas among peers facing similar ticketing and membership challenges.

Additional Details

Event Overview

  • New York - 11:00am - 12:00pm 
  • Chicago and Dallas - 10:00am - 11:00am 
  • Los Angeles - 8:00am - 9:00am 
  • London and Manchester - 4:00pm - 5:00pm 
Working Agenda
  • 11:00am - 11:10am - Welcome & Introductions 
  • 11:10am - 11:20am – Framing the topic 
  • 11:20am - 11:35am - Facilitated peer discussion 
  • 11:35am - 11:50am – Breakout discussions 
  • 11:50am - 12:00pm – Final reflections and close 
Member Host: Mario Oliveri, Director of Season Ticket Sales, Retention & Service at the New York Yankees  

 

Date And Time

August 6, 2026 // 11:00 AM (EDT) to
August 6, 2026 // 12:00 PM (EDT)
 

Location

Online event
 

Event Types

 

Event Category