Peer Circles: Driving Commercial Value from Digital Content
For Heads of Content, Commercial and Partnerships Directors, and agency leaders focused on turning digital content into meaningful commercial outcomes.
This in-person roundtable discussion in London, hosted by Rob Gevertz, Commercial Digital Manager at England Rugby, creates space for you to share practical approaches to driving sponsorship and revenue value through digital-first content strategies.
Together, you’ll explore:
- How rights holders and partners are using digital content to unlock new commercial opportunities and stronger partner integration
- Aligning content, commercial, and partnerships teams to deliver scalable, brand-safe value
- Measuring performance and proving ROI across platforms while maintaining authenticity and fan relevance
Peer Circles are small, member-led, and discussion-driven, offering a confidential environment to exchange experiences, challenge assumptions, and learn from peers navigating similar content and commercial realities.
Additional Details
Event Overview
- 9:00 - 9:05am - Welcome & framing
- 9:05 - 9:20am - Introductions
- 9:20 - 10:15am - Facilitated peer discussion
- 10:15 - 10:25am - Key insights & takeaways
- 10:25 - 11:30am - Close & next steps
Organizer
Leaders Club is the fastest-growing global community of ambitious sports industry professionals, driven by a shared commitment to become the industry leaders of tomorrow.
In a fast changing and competitive sports market, membership will give you career-critical relationships, must-have insider knowledge and core skills that will help build your self-confidence, capability and impact as a future leader in the industry.