Peer Circles: Challenges and Solutions in Selling a Brand-New Tournament
For commercial, premium sales, and hospitality leaders responsible for monetizing major events and launching new properties.
This virtual roundtable discussion – hosted by Mark Passfield, Head of Premium Sales and Hospitality at the RFU – provides a space for you to share real-world experience.
The discussion will enable you to explore with peers:
- Taking new tournaments to market, including pricing, packaging, and building demand without established benchmarks.
- Strategies for selling premium hospitality and high-value experiences from newly created inventory.
- Lessons from peers who have successfully launched competitions or large-scale offerings.
Peer Circles are small, member-led, and discussion-driven, creating a confidential environment for open conversation, practical insight, and shared problem-solving among leaders facing similar commercial challenges.
Additional Details
Event Overview
- London and Manchester - 4:00pm - 5:00pm
- New York - 11:00am - 12:00pm
- Dallas and Chicago - 10:00am - 11:00am
- Los Angeles - 8:00am - 9:00am
- 4:00pm – 4:03pm - Welcome & framing
- 4:03pm – 4:10pm - Introductions
- 4:10pm – 4:40pm - Facilitated peer discussion
- 4:40pm – 4:55pm - Key insights & takeaways
- 4:55pm – 5:00pm - Close & next steps
Organizer
Leaders Club is the fastest-growing global community of ambitious sports industry professionals, driven by a shared commitment to become the industry leaders of tomorrow.
In a fast changing and competitive sports market, membership will give you career-critical relationships, must-have insider knowledge and core skills that will help build your self-confidence, capability and impact as a future leader in the industry.