An in-depth afternoon of discussion around storytelling and story selling
Storytelling is more important than ever in sports, with a busier and busier attention economy claiming the eyes, time and money of your would-be fans and consumers. This workshop will explore which narratives hit the mark, and what makes them resonate.
- Hear insights from both storytellers and those skilled at spotting the up-and-coming opportunities across the industry
- Understand how to engage an audience, with expertise from the EVP of Unscripted at Tom Brady’s production studio, Victor Buhler
- Learn directly from those involved in storytelling, taste making and brand crafting across sports
Club Workshops are designed to strengthen your leadership and your connections – building skills and relationships that last beyond the room. You’ll meet 40 fellow members in person and can connect via the Sports Blackbook before and after the event.
Additional Details
Event Overview
- 1:30pm - 2:00pm - Arrival & Networking
- 2:00pm - 2:05pm - Leaders Club Welcome
- 2:05pm - 2:45pm - Fireside Chat w/ Q&A
- 2:45pm - 3:00pm - Breakout Discussion
- 3:00pm - 3:15pm - Break
- 3:15pm - 4:15pm - Practical Skills Session
- 4:15pm - 4:30pm - Break
- 4:30pm - 5:10pm – Fireside Chat w/ Q&A
- 5:15pm – 6.00pm – Drinks
Organizer
Leaders Club is the fastest-growing global community of ambitious sports industry professionals, driven by a shared commitment to become the industry leaders of tomorrow.
In a fast changing and competitive sports market, membership will give you career-critical relationships, must-have insider knowledge and core skills that will help build your self-confidence, capability and impact as a future leader in the industry.