An in-depth afternoon of discussion around storytelling and story selling
Storytelling is more important than ever in sports, with a busier and busier attention economy claiming the eyes, time and money of your would-be fans and consumers. This workshop will explore which narratives hit the mark, and what makes them resonate.
- Hear insights from both storytellers and those skilled at spotting the up-and-coming opportunities across the industry
- Understand how to engage an audience, with expertise from the EVP of Unscripted at Tom Brady’s production studio, Victor Buhler
- Learn directly from those involved in storytelling, taste making and brand crafting across sports
Club Workshops are designed to strengthen your leadership and your connections – building skills and relationships that last beyond the room. You’ll meet 40 fellow members in person and can connect via the Sports Blackbook before and after the event.
Additional Details
Event Overview
- 1:30pm - 2:00pm - Arrival & Networking (Inclusive Icebreaker)
- 2:00pm - 2:05pm - Leaders Club Welcome
- 2:05pm - 2:45pm - Fireside Chat w/ Q&A - Victor Buhler
- 2:45pm - 3:00pm - Breakout Discussion
- 3:00pm - 3:15pm - Break
- 3:15pm - 4:15pm - Practical Skills Session - Effective Storytelling
- 4:15pm - 4:30pm - Break
- 4:30pm - 5:10pm – Fireside Chat w/ Q&A - Raquel Braun
- 5:15pm – 6.00pm – Drinks
- Confirmed Speaker: Victor Buhler, EVP, Unscripted, Religion of Sports - Victor is an award-winning filmmaker currently leading unscripted for Tom Brady's full-service production studio, with works covering both sports and non-sports topics as both a director and producer, including Netflix's series Sirens and documentary feature film The Beautiful Game as well as HBO's hit series The Vow. He'll join us to discuss storytelling, creativity, and ambitions for the studio as it continues to grow and produce films and shows for all the major platforms.
- Confirmed Speaker: Raquel Braun, Chief Media Officer at League One Volleyball (LOVB) - Raquel leads the organization’s media and broadcast strategy, including global media rights, live event production, and original content distribution. A highly respected sports media executive, she brings extensive experience working with some of the world’s biggest sports properties, including FIFA, the NFL, Formula 1, MLB, MLS, UEFA, the Premier League, NHL, UFC, NASCAR and the NWSL. Prior to joining LOVB, Raquel co-founded sports consultancy firm Mulier Fortis and served as Chief Business Officer of the Women’s Sports Network. She has built a reputation for launching new business ventures, negotiating transformational partnerships, and driving operational excellence across the sports industry. With a career spanning elite sport, media, and technology, Raquel is a leading voice in the evolution of sports broadcasting and fan engagement.
- Confirmed Speaker: Martina Potratz, Consultant, Management Futures - Martina is an executive leadership coach and facilitator who helps organizations drive meaningful change in people and culture. With over a decade of experience, she has worked with global, Fortune 500 organizations to strengthen people's strategies, design learning programmes, and deliver hundreds of behavioral workshops. Originally trained as an actor, she creates interactive experiences that embed lasting leadership and storytelling skills.
Organizer
Leaders Club is the fastest-growing global community of ambitious sports industry professionals, driven by a shared commitment to become the industry leaders of tomorrow.
In a fast changing and competitive sports market, membership will give you career-critical relationships, must-have insider knowledge and core skills that will help build your self-confidence, capability and impact as a future leader in the industry.