Listen in to the tips and tricks that organizations use to put their content and brand at the top of the feed
The fight for attention is on, and with more and more options for sports content getting your property in front of fans is increasingly difficult. This workshop will explore what the market leaders consider when creating, exporting, marketing and commercializing their content for best results.
- Explore the different platforms and formats sporting bodies use to find new fans, and connect with existing ones
- From high budget companion content to lean social media strategies, discover what keeps your property in conversation year round
- Uncover the opportunities to brand and monetize your output in novel ways – and learn how those opportunities are found
Club Workshops are designed to strengthen your leadership and your connections – building skills and relationships that last beyond the room. You’ll meet 40 fellow members in person and can connect via the Sports Blackbook before and after the event.
Additional Details
Event Overview
- 1:30pm - 2:00pm - Arrival & Networking
- 2:00pm - 2:05pm - Leaders Club Welcome
- 2:05pm - 2:45pm - Fireside Chat w/ Q&A
- 2:45pm - 3:00pm - Breakout Discussion
- 3:00pm - 3:15pm - Break
- 3:15pm - 4:15pm - Member-Led Exchange
- 4:15pm - 4:30pm - Break
- 4:30pm - 5:10pm - Fireside Chat w/ Q&A
- 5:15pm - 6.00pm - Drinks
- Confirmed Speaker: Charlotte Brough, Managing Director, Manchester City Women - Charlotte leads the strategic growth and day-to-day operations of one of the WSL’s leading clubs - and most recent Champions. With a background spanning commercial strategy, marketing and fan engagement, she plays a central role in advancing the club’s performance on and off the pitch. She's helped drive the continued professionalisation and visibility of the women’s game, contributing to rising attendances, enhanced partnerships and greater integration within the wider City Football Group, and led the club during their first ever WSL league victory.
- Confirmed Speaker: Nick Speakman, Group Director of Social, LADbible Group. Nick joined LADbible Group - a portfolio of 18 brands with a combined audience of over 500 million followers - last year, following 5 years as Manchester United’s Global Head of Social Media. Prior to that, he founded and led SPORF, which became the UK’s fastest-growing sports publishing channel between 2012 and 2020. An expert in creating standout content formats, scaling brands, and cutting through an increasingly crowded digital landscape, Nick will share insights on how to build a content empire - whether for your business or your personal brand.
Organizer
Leaders Club is the fastest-growing global community of ambitious sports industry professionals, driven by a shared commitment to become the industry leaders of tomorrow.
In a fast changing and competitive sports market, membership will give you career-critical relationships, must-have insider knowledge and core skills that will help build your self-confidence, capability and impact as a future leader in the industry.