A discussion led workshop on building a brand identity
In a busier than ever attention economy, it’s key not only to get in front of consumers and would-be fans but ensure who you are sticks in their mind. This workshop explores how different kinds of organisations develop a memorable identity – that gets people interested and coming back to learn more.
- Hear top tips from senior brand builders on how to create brand salience
- Learn how marketing minds inside and outside of sport approach campaigns
- Explore case studies and practical exercises that highlight the dos and don’ts of memorable messaging
Club Workshops are designed to strengthen your leadership and your connections – building skills and relationships that last beyond the room.
Additional Details
Event Overview
- 1:30pm - 2:00pm - Arrival & Networking
- 2:00pm - 2:05pm - Leaders Club Welcome
- 2:05pm - 2:45pm - Fireside Chat w/ Q&A
- 2:45pm - 3:00pm - Breakout Discussion
- 3:00pm - 3:15pm - Break
- 3:15pm - 4:15pm - Practical Skills Session
- 4:15pm - 4:30pm - Break
- 4:30pm - 5:10pm - Fireside Chat w/ Q&A
- 5:15pm - 6.00pm - Drinks
- Confirmed Speaker: Travis Dillon, SVP of Marketing, Texas Rangers - Travis joined the Texas Rangers in 2018 after leading brand and sponsorship work for AT&T, Pepsi, Mattel, Visa and Chevrolet. He now oversees the Rangers’ brand identity, driving fan‑focused storytelling and innovative engagement worldwide. He’ll share his insights on building a powerful, cohesive brand identity.
- Confirmed Speaker: Courtney McHugh, VP Marketing & Sports Marketing, Kendra Scott - Courtney leads brand strategy, partnerships, and storytelling across culture and sport. With a career spanning consumer brands and integrated campaigns, she brings deep expertise in building brand salience, memorable messaging, and identity systems that capture attention and drive lasting audience connection.
- Confirmed Speaker: Jeff Pagliano, Consultant, Management Futures - Jeff brings 15 years of global leadership‑development experience, designing and delivering interactive programmes across sectors. He blends creativity with strategic clarity to build empathy and spark meaningful cultural change, drawing on his background in immersive theatre and media to harness the power of story.
Organizer
Leaders Club is the fastest-growing global community of ambitious sports industry professionals, driven by a shared commitment to become the industry leaders of tomorrow.
In a fast changing and competitive sports market, membership will give you career-critical relationships, must-have insider knowledge and core skills that will help build your self-confidence, capability and impact as a future leader in the industry.