A discussion led workshop on building a brand identity
In a busier than ever attention economy, it’s key not only to get in front of consumers and would-be fans but ensure who you are sticks in their mind. This workshop explores how different kinds of organisations develop a memorable identity – that gets people interested and coming back to learn more.
- Hear top tips from senior brand builders on how to create brand salience
- Learn how marketing minds inside and outside of sport approach campaigns
- Explore case studies and practical exercises that highlight the dos and don’ts of memorable messaging
Club Workshops are designed to strengthen your leadership and your connections – building skills and relationships that last beyond the room.
Additional Details
Event Overview
- 1:30pm - 2:00pm - Arrival & Networking
- 2:00pm - 2:05pm - Leaders Club Welcome
- 2:05pm - 2:45pm - Fireside Chat w/ Q&A
- 2:45pm - 3:00pm - Breakout Discussion
- 3:00pm - 3:15pm - Break
- 3:15pm - 4:15pm - Practical Skills Session
- 4:15pm - 4:30pm - Break
- 4:30pm - 5:10pm - Fireside Chat w/ Q&A
- 5:15pm - 6.00pm - Drinks
Organizer
Leaders Club is the fastest-growing global community of ambitious sports industry professionals, driven by a shared commitment to become the industry leaders of tomorrow.
In a fast changing and competitive sports market, membership will give you career-critical relationships, must-have insider knowledge and core skills that will help build your self-confidence, capability and impact as a future leader in the industry.