A discussion-led workshop focused on unlocking young audiences
Gen Zalpha are reshaping how sport is consumed, shared, and experienced. In this workshop, you’ll explore what matters to this emerging audience from values and content formats to platforms and tone of voice.
- Learn how to craft campaigns, partnerships, and experiences that resonate with younger fans and future consumers
- Benefit from expert insights and interactive exercises and leave with practical ideas to help your organization stay relevant, authentic, and influential with the next generation
- Dive into topical breakout discussions and structured speed networking to build your knowledge and your network
Club Workshops are designed to strengthen your leadership and your connections – building skills and relationships that last beyond the room. Connect with members via the Sports Blackbook before and after the event.
Additional Details
Event Overview
- 1:30pm - 2:00pm - Arrival & Networking
- 2:00pm - 2:05pm - Leaders Club Welcome
- 2:05pm - 2.35pm - Facilitated Speed Networking
- 2.35pm - 2:45pm - Break
- 2:45pm - 3:15pm - The Big Interview
- 3:15pm - 3:30pm - Breakout Discussion
- 3:30pm - 3:45pm - Break
- 3:45pm - 4:30pm - The In-Depth Panel Session
- 4:30pm - 5:00pm - Breakout Discussion
- 5:00pm - 6.00pm - Drinks
- Confirmed Speaker: Bettina Kuperman, CEO & Co-Founder, Sensational League - Sensational League is the newly announced women's 7v7 professional football league combining elite competition with entertainment-driven festival match days, paid athletes, and year-round digital engagement - it's the latest disruptor competition like Baller League or the Kings League but here with an explicit focus on positioning women's football as a commercial sports entertainment platform. Bettina brings over 20 years of international sports leadership across Europe and emerging markets. With a background in major events, from Olympic and UEFA Euro bids to the Champions League and FIBA Basketball Championships, she has advised governments, federations, and senior leaders on how to use sport strategically to generate commercial and societal value.
Organizer
Leaders Club is the fastest-growing global community of ambitious sports industry professionals, driven by a shared commitment to become the industry leaders of tomorrow.
In a fast changing and competitive sports market, membership will give you career-critical relationships, must-have insider knowledge and core skills that will help build your self-confidence, capability and impact as a future leader in the industry.