A discussion-led workshop focused on unlocking young audiences
Gen Zalpha are reshaping how sport is consumed, shared, and experienced. In this workshop, you’ll explore what matters to this emerging audience from values and content formats to platforms and tone of voice.
- Hear how a challenger brand is capturing young fans, with insights from Sensational League CEO Bettina Kuperman.
- Explore how younger audiences consume content as ITV leader Tom Graham shares real examples shaping the future of broadcasting.
- Take part in group discussions and leave with practical ideas to help your organisation stay relevant and influential with the next generation.
Club Workshops are designed to strengthen your leadership and your connections – building skills and relationships that last beyond the room. Connect with members via the Sports Blackbook before and after the event.
Additional Details
Event Overview
- 1:30pm - 2:00pm - Arrival & Networking
- 2:00pm - 2:05pm - Leaders Club Welcome
- 2:05pm - 2.35pm - Facilitated Speed Networking
- 2.35pm - 2:45pm - Break
- 2:45pm - 3:15pm - Fireside Chat with Bettina Kuperman
- 3:15pm - 3:30pm - Breakout Discussion
- 3:30pm - 3:45pm - Break
- 3:45pm - 4:30pm - Fireside Chat with Tom Graham
- 4:30pm - 5:00pm - Member-Led Exchange
- 5:00pm - 6.00pm - Drinks
- Confirmed Speaker: Bettina Kuperman, CEO & Co-Founder, Sensational League - Bettina leads the Sensational League, a new women’s 7v7 pro football competition blending elite play with festival‑style entertainment and year‑round digital engagement. With 20+ years in global sports—from Olympic and UEFA Euro bids to Champions League and FIBA events—she has guided governments and federations on maximizing sport’s commercial and societal impact.
- Confirmed Speaker: Tom Graham, Director of L&BA, Media and Entertainment, ITV - Tom oversees commercial and legal for ITV’s content acquisition and commissioning rights, having spent 15 years working across the broadcaster’s various content verticals. He’ll be joining us to open a conversation around the concept of “TV being dead” amongst Gen Z and Gen Alpha, lending his understanding of and insights into the media landscape to outline what really resonates.
Organizer
Leaders Club is the fastest-growing global community of ambitious sports industry professionals, driven by a shared commitment to become the industry leaders of tomorrow.
In a fast changing and competitive sports market, membership will give you career-critical relationships, must-have insider knowledge and core skills that will help build your self-confidence, capability and impact as a future leader in the industry.