The Club Workshop: Forging Fan Connections

Learn innovative strategies to engage and inspire your fans, turning casual supporters into loyal enthusiasts. Discover how to create compelling content and foster a sense of community among your followers. We’ll be hearing from industry pioneers such as Stu Rowson, Founder, Lucky Socks Media. Lucky Socks Media work with brands to help them connect with younger audiences, leveraging Stu’s personal expertise coming from a history working with the BBC. With clients including the likes of Chelsea FC, British Cycling and the British Government, Stu’s knowledge of one of the industry’s key priorities – connecting with children and families, has come to life across multiple sports and practices. Stu will be sharing that same expertise with members, as we look to forge fan connections across all demographics – with he and his fellow panelist giving us the inside track on what works when getting in front of sports’ most elusive segment. 

We’ll also be engaging in practical exercises that will help you develop and refine your own impact in moving fan engagement forward, through collaborative discussions and hands-on activities. With the chance for theory, practice, and plenty of time for breakout discussion and knowledge sharing with your fellow members, you’ll gain the skills and confidence to lead your organization into the future.