The Club Workshop: Forging Fan Connections

4 September 2025
1:30pm – 6:00pm

Discover innovative strategies to build lasting and meaningful relationships with fans, transforming casual followers into passionate advocates.

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Overview

Learn innovative strategies to engage and inspire your fans, turning casual supporters into loyal enthusiasts. Discover how to create compelling content and foster a sense of community among your followers. We’ll be hearing from industry pioneers who have led fan engagement projects to learn about the processes and strategies that have driven their success. We’ll also be engaging in practical exercises that will help you develop and refine your own impact in moving fan engagement forward, through collaborative discussions and hands-on activities. With the chance for theory, practice, and plenty of time for breakout discussion and knowledge sharing with your fellow members, you’ll gain the skills and confidence to lead your organization into the future.

This session is for members of the Leaders Club. Members can sign up via the form below – if you are not a member but would like to speak to the team about joining the Club, please get in touch here. 

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example agenda

1:30pm - 2:00pm

Arrival and networking

2:00pm - 2:05pm

Leaders Welcome

2:05pm - 2:45pm

The Big Interview

2:45pm - 3:00pm

Breakout Discussion

3:00pm - 3:15pm

Break

3:15pm - 4:15pm

Practical Skills Session

4:15pm - 4:30pm

Break

4:30pm - 5:10pm

The In-Depth Panel Session (includes Q&A)

5:10pm - 5:30pm

Coaching & Reflections

5:30pm - 6:00pm

Drinks

Previous Speakers

Shana Stephenson img

Shana Stephenson

Chief Brand Officer
New York Liberty
Brandon Gayle

Brandon Gayle

Chief Operating Officer
Spurs Sports & Entertainment
Tom Weingarten Headshots

tOM WEINGARTEN

Chief Growth Officer
Overtime

Members Sign Up

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