An immersive workshop where you’ll hear from expert guest speakers and develop your leadership skills
Breaking into new regions is a challenge – but also a major opportunity for growth. This half-day workshop will help you build your understanding of successful international strategy with the help of a selection of guest speakers.
- Uncover what it takes to build a meaningful presence abroad with a focus on understanding local fan behaviors
- Learn how other leading organizations have forged strategic partnerships with stakeholders to make lasting impact
- Pick up practical tools to help your organization connect, resonate and thrive in international markets
Club Workshops are designed to strengthen your leadership and your connections – building skills and relationships that last beyond the room. Connect with members via the Sports Blackbook before and after the event.
Additional Details
Event Overview
- 1:30pm - 2:00pm - Arrival & Networking
- 2:00pm - 2:05pm - Leaders Club Welcome
- 2:05pm - 2:45pm - Fireside Chat with Stephanie Cheng
- 2:45pm - 3:00pm - Breakout Discussion
- 3:00pm - 3:15pm - Break
- 3:15pm - 4:15pm - Practical Skills Session
- 4:15pm - 4:30pm - Break
- 4:30pm - 5:10pm - Fireside Chat with Marc Reeves
- 5:15pm - 6.00pm - Drinks
- Confirmed Speaker: Marc Reeves, Head of Global Strategic Partnerships, Fever - Marc brings over 20 years of sports-marketing leadership from GM and MD level roles at Nike and the NFL. With a focus on innovation at the intersection of sports, media and entertainment, he'll share thoughts on international business and making an impact globally.
- Confirmed Speaker: Stephanie Cheng, VP of International & Special Projects, LA Rams – Stephanie has extensive experience of tailoring international strategy to local fan behaviors, across established markets and emerging territories. She will provide a practical roadmap for the essential "hybrid" approach to building a presence abroad, detailing how to successfully bridge the gap between digital content and physical, in-market activation.
- Facilitator and Executive Coach: Marion Oberle, Management Futures - Marion helps leaders build a strong, authentic presence across cultures, drawing on nearly twenty years of global leadership development experience. She has coached professionals all over the world, helping them adapt their communication, strengthen their personal brand, and show up with confidence in any environment.
Organizer
Leaders Club is the fastest-growing global community of ambitious sports industry professionals, driven by a shared commitment to become the industry leaders of tomorrow.
In a fast changing and competitive sports market, membership will give you career-critical relationships, must-have insider knowledge and core skills that will help build your self-confidence, capability and impact as a future leader in the industry.