The Club Workshop: Forging Fan Connections

Dive into the evolving world of fan engagement with a focused session on how sports organisations are connecting with younger audiences and building loyalty across generations. Featuring insights from Stu Rowson (Lucky Socks Media) and Matthew Quinn (Liverpool FC), this workshop will explore how leading brands and clubs are adapting their content and media strategies to stay relevant in a fast-changing digital landscape. 

The workshop blends practical exercises with real-world case studies, offering a dynamic environment for collaborative learning. With time dedicated to breakout discussions and peer-to-peer knowledge sharing, you’ll leave with fresh insights and actionable strategies to elevate your approach to fan engagement. 

Introducing the Speakers:

Stu Rowson, Founder of Lucky Sports Media, helps clients like Chelsea FC, British Cycling and the British Government connect with children and families. He will be drawing on his BBC background to reveal what works when engaging sport’s most elusive audiences.

Matthew Quinn, Vice President of Media at Liverpool FC, brings over two decades of experience, where he’s led the club’s digital transformation. From social media to OTT platforms and licensed digital products, Matt will offer a major club’s perspective on how to build lasting fan relationships and ensure continued relevance with future generations.