Beyond the World Cup: Turning Soccer’s Momentum into Lasting Growth in the US | Roundtable Discussion
The 2026 World Cup has put soccer firmly in the spotlight in the US, but how can the industry turn that attention into lasting fandom, stronger commercial relationships and sustainable growth?
Hosted by Leaders Club Board Member, Dee Kundra, Managing Director, Americas at FC Bayern, this intimate roundtable discussion at FC Bayern’s Rockefeller Center office will bring you together with your peers to share perspectives, challenge assumptions and explore what comes next.
Together, you’ll explore:
- How clubs, leagues and brands can convert World Cup interest into long-term fan engagement
- The role of culture, language and community in reaching new audiences and building relevance
- Where the biggest commercial opportunities lie and what the industry should do differently next
Additional Details
Event Overview
- 5:30–6:00pm – Arrival & networking
- 6:00–6:05pm – Welcome
- 6:05–6:30pm – Scene Setting: Turning World Cup attention into lasting growth
- 6:30–7:00pm – Whole-group discussion
- 7:00–7:30pm – Breakout discussions
- 7:30–8:00pm – Closing remarks + Rockefeller Center Christmas Tree photo
- 8:00pm onwards – Networking drinks for those who can stay
Organizer
Leaders Club is the fastest-growing global community of ambitious sports industry professionals, driven by a shared commitment to become the industry leaders of tomorrow.
In a fast changing and competitive sports market, membership will give you career-critical relationships, must-have insider knowledge and core skills that will help build your self-confidence, capability and impact as a future leader in the industry.