The Club Workshop: Evolution of the Industry

Join us at the Leaders Club Workshop in New York for a focused exploration into how powerful partnerships are built and sustained in sport. Featuring insights from Stephanie Kwok (NFL) and Dedra DeLilli (Toyota), this session will unpack their collaboration to grow flag football – from grassroots initiatives to its upcoming debut at the LA28 Olympics. You’ll gain a behind-the-scenes look at how a major property and a global brand align on strategy, activation, and impact.

The workshop blends practical exercises with real-world case studies, offering a dynamic environment for collaborative learning. With dedicated time for networking and skill-building led-by Jeff Pagliano a dynamic facilitator and leadership trainer, it’s a unique opportunity to connect with industry peers, refine your approach to partnerships, and elevate your professional toolkit.

Introducing the Speakers:

Stephanie is the NFL’s top executive across their efforts in flag football – her responsibilities range from bringing the game to new audiences to opening it up to be played on new stages, with flag football set to make its Olympic debut at LA28.

Dedra leads sports marketing for Toyota in the US, and is their point-person for the longstanding partnership with the NFL, which covers areas including from activations at the Draft and the Super Bowl to their efforts to grow the sport through flag football.

Jeff is a dynamic facilitator and leadership trainer who has worked with clients including Microsoft, Goldman Sachs, Visa, and McKinsey. His unique blend of corporate insight and creative storytelling, shaped by his background in immersive theater and film production, makes him a standout leadership trainer.