Can You Teach Your Network Marketing Prospects To Join Your Company?

by Andre Vatke

Marketers are often looking for some hypnotic set of words, some system that will cause their prospects for join in droves. There are a ton of people that will promise you just that...

Is this realistic? Does it even exist?

Of course not! However, you can do things in your marketing that will not only give you an edge over your competitors, it will actually teach your prospects to join you in business!

Now that may sound like hype, but it’s not.

Think about it. No matter where you turn, you have competitors. If you advertise on AdWords, AdCenter or Yahoo, you have stiff competition for just about every keyword you could think of. And it’s not any easier advertising in magazines.

If you are calling leads, you compete with other marketers (because prospects never respond to just a single ad). Not to mention competing for time, attention and struggling to build credibility. There are lots of competitors, people who have the same amount of experience as you do or more, but there is one difference...

Less than 1% of network marketers use their marketing to educate their prospects and to capture their loyalty and their business.

They focus on short-term rather than long-term and lose BOTH as a result!

So you can have a secret weapon…

Teaching your prospects that you are the logical solution to their problem is all about follow-up. But not just any follow-up either.

To be effective, follow-up must focus on what the prospect wants. This is something that most network marketing gurus never tell you about!

Marketers often think that follow-up is all about “closing the sale.” Nothing could be further from the truth!

How many times have you wanted to hear from a marketer trying to get you to buy something or join their business? Never. Not even once! In fact, contacting prospects repeatedly to try to sell them is not only annoying, but could kill the entire relationship – FOREVER!

So what’s the secret?

Stand out as an expert in your prospects eyes. Provide them with a stream of knowledge that separates you from the crowd – makes you shine. Do this and your competitors will be left behind. Isn’t that what you want? To sponsor more prospects, duplicate and develop great leaders?

Don’t misunderstand this as giving away your time and knowledge for free. You can choose to do that if you enjoy working for free, however I don’t recommend it!

What I am talking about is showing your prospect solutions to their problems. Show them how what you have can help them accomplish, fix or avoid a major issue and you have their attention. Do it with a level of respect and understanding of where they are and what it’s like to be them and you earn their trust. Deliver of your promises and you earn their respect and gratitude.

If you've ever wanted a simple and honest way to market your business and see your profits grow check out how Leaders Club can help you in your own network marketing or MLM business. Leaders Club has already helped thousands of network marketers get their marketing act together, both on the Web and offline, creating over $50 Million in residual income.

Learn how to beat your competitors and become the expert your prospects love and respect.

Recommended Related Leaders Club Training Programs:

• Creating Your Own 90 Day Follow-up Plan:
  Unless you have leads to waste and money to burn, a well-planed follow-up strategy should be a central part of your marketing effort. In this program you’ll learn the importance of follow-up and how to map out your own 90 day plan based on your objectives. This training program reviews the Leaders Club 90 Day Follow Up Plan developed for Unstoppable Income 3 (download it and follow along) as a guide, explaining the rational behind it. If you want to get better long term results from your marketing dollars, this program is one you will want to take notes on.
   
• The Secret To Getting More Return Calls:
  Caller ID, voice-mail and an increasing level of technology have made connecting with prospects an increasingly difficult task. Yet, connecting with your prospects is the single most important thing you must do to be an effective marketer. In this program you’ll learn how to leave a compelling voice-mail message. Find out what two critical elements must be a part of your message, what one thing not to say and how to motivate your prospect to pick up the phone and return your call.

About the author: Andre Vatke, is an independently certified marketing strategist and has created profitable marketing campaigns for numerous network marketing and traditional companies. He’s the founder of Leaders Club which has taught tens of thousands of network marketers how to create lasting professional businesses since 1994.

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