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“This course is the equivalent of going to business school for network marketing. It really is a must if you plan on taking this business seriously.” - Jody Mullis, Arbonne Distributor

How To Turn Cold Leads Into Hot Prospects
by Andre Vatke

This landmark best-selling training course gives you a start-to-finish blueprint on how to get a pre-qualified lead to ask you for more information about your opportunity, how to automatically increase their interest level before you even talk to them, how you can naturally position yourself as an expert rather than a nuisance, and how to easily guide them to the close without hype, over-promising or manipulative tricks.

Learn the no-stress prospecting methods thousands have used to get more customers, recruit new downline builders and decrease marketing costs.

Now revised, updated and expanded.
2 CDs, Manual/Workbook, NMTS-5501R (ISBN: 1-4243-1147-0)
Retail price: $75.00 ($US) Special Offer: $39.95 ($US)

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About How To Turn Cold Leads Into Hot Prospects

The fastest and easiest way to sponsor more people into your network marketing business...

 

Are you setting money on fire?

If you find yourself regularly dealing with unqualified prospects, objections, lack of response, irritated or rude  prospects, prospects that aren’t interested or prospects that join with someone other than you then you’re unknowingly burning up your marketing dollars. “How To Turn Cold Leads Into Hot Prospects” is the solution!

  • Learn the most effective prospecting and conversion strategies
  • Stop wasting your marketing dollars on unproductive ads
  • Stop chasing prospects that won’t buy
  • Never again feel you need to lie to or hype your prospect to join.
  • Feel 100% comfortable in every prospecting conversation
  • AND actually have fun building your downline!

Marketing is one of the biggest expenses for any business - even home based network marketing businesses. Statistics from business publications and Universities like Harvard show that businesses routinely spend as much as 50% of their revenue on marketing.

Improve your prospecting conversion and you improve everything!

The fastest way to increase revenue and lower marketing costs is to increase your conversion.

Here’s a perfect example of how this works...

    Jack was a successful distributor for a large nutritional network marketing company. And even though he had some success, he knew that his business could be a lot better than it was. He knew that prospects were out there, but no matter how hard he tried he just couldn’t sign up any more distributors.

    Every week Jack would send thousands of e-mails to both new and past prospects. He spent a great deal on advertising and even made cold calls to hundreds of qualified prospects. And while on the surface his results looked good – he was able to sponsor a dozen or more per month – he was working very hard to get there. He knew his conversion – the number of people recruited - just wasn’t as good as it should be.

    Jack’s lackluster results weren’t for lack of trying. He wasn’t procrastinating; in fact he was working his tail off. His problem was that he just didn’t understand what was getting in the way between him and his prospects. He just wasn’t able to communicate how his program could change the prospects life. When Jack discovered the strategies for connecting with prospects, answering the silent questions in the prospects mind, he was able to stop wasting time and money and started to get the recruiting results he wanted.

    What Jack discovered was a completely natural way to get prospects to talk with him – one-on-one like you would with a friend. In fact, he found that prospects were more than willing to actually tell him exactly what to say next! And it all came from a single simple question Jack asked. Within a few weeks Jack was able to sponsor the same numbers he had before but with much less effort. Instead of thousands and thousands of prospects, he needed only a hand full. Instead of long hours and big dollars spent on advertising, he was spending very little and back on track to steadily increasing the size of his organization.

    You can have the same thing, sponsor more people, and increase your earnings, when you understand how to turn cold leads into hot prospects.

  • See More Case Studies and Success Stories

Just because you’re in a home-based business doesn’t mean you’re in business!

The real key to success is to invest your time and money wisely.

Here’s how you do that...

If you are spending money marketing your business, you already have marketing costs like the ones below...

Typical Home Business Ad & Marketing Costs

Online Ads & Lead Services

$500.00

Phone & Internet Access

$145.00

Web Sites and Tools

$100.00

Marketing Materials, Collateral, Postage

$50.00

TOTAL MONTHLY COSTS

$795.00


Let’s say you generate 45 qualified prospects (a reasonable and realistic number) from your marketing, your cost per prospect is $17.67. Convert the  average 5% to customers or downline and your cost per new distributor is a staggering $354.00! <<< If your marketing ROI looks like this you’re likely to end up a failure statistic. Chances are you’ve never been taught how to calculate this number much less improve it.

Case Studies and Success Stories

“How To Turn Cold Leads Into Hot Prospects” will show you in clear, systematic terms how to  increase your conversion rates, generate more high quality prospects and dramatically increase your return on investment by 800% or more!

The difference improved conversion makes...

Now for the sake of example, let’s assume that your budget and the number of prospects generated remain the same (many  students see significant improvements there too!). Improving the conversion rate of your existing leads to 20% (by using just one or two of the strategies in this course) dramatically lowers your cost per new  distributor to $89.00. Improving by just another 10% lowers the cost to just $59.00 - a figure that makes a first or second month break even point a reality for many network marketing programs. Just to be clear -  this is a 600% improvement!

Like many of our students, you can do better than that!

Using strategies taught in “How To Turn Cold Leads Into Hot Prospects” our students typically improve both the number of leads they connect with and their overall conversion. Steve for example, improved his advertising effectiveness and increased the number of leads he generated to over 60. Using our exclusive qualification strategies he not only lowered his cost per lead to $9 but increased his conversion to just  over 40%. The cost to sign up a new distributor? Only $24.00 - an easy first month break even - even a first month profit! That’s a 1,475% improvement!

Improve your prospecting conversion and you improve everything!

Typical Lead Conversion Costs

$354.00

Using “How To Turn Cold Leads Into Hot Prospects” Conversion Strategies

$24.00

What makes more sense - spending $354 to get a new distributor/customer or $24?


The power of these simple prospecting and conversion strategies is to increase the results you get from all of your prospecting efforts - that directly affects your bottom line profit - Big Time!

Case Studies and Success Stories

“This is heaven sent by the prospecting gods! Nothing compares to what Andre has done in this course. Showing someone how to not only ask the right questions but how to listen! That gem is priceless. The two step prospecting method keeps you talking to people who are interested already. This is a must have for everyone’s downline - two thumbs way up!” - Christopher Christia, Xooma Worldwide Rep


You can’t expect stellar results from your marketing if you don’t know what your prospect is thinking...

Knowing how to talk to and convert prospects will give you both the knowledge and skill to advertise and market your business more effectively. ”How To Turn Cold Leads Into Hot Prospects” will teach you step by step how to get into the mind of your prospect and communicate with them in a natural, non-threatening way. You’ll be able to dump the hype and high-pressure tactics - they actually work against you - and get top recruiting results in the company you are already promoting.

The Bottom Line: Increased Conversion = Lower Costs & Higher Profits!

  • You’ll find more truly qualified leads
  • You’ll have greater response from ads, e-mail and follow-up
  • You’ll sponsor more really hot prospects
  • You’ll spend less money on marketing and leads
  • Your downline and customers will be happier and stay involved longer
  • Leaders will naturally rise to the top and be truly independent
  • You’ll spend less time and money doing it all!
     
  • PLUS: ”How To Turn Cold Leads Into Hot Prospects” is NOT a recruiting system! It’s a complete  professional training program that will work with ANY network marketing company! You won’t be asked to become an “Affiliate Pusher” and we won’t tell you what network marketing companies to join.

I couldn’t believe how easy it was to sponsor my first person! This course is a great way to build a strong foundation for your business. - Dale Carlson, MonaVie


Apply these tested strategies in all of your marketing efforts and see  dramatic increases in recruiting results.

Start Converting More Prospects Now

Applied to your warm market:

    Making a list of 100 names is out! Nobody likes chasing friends and family. Network marketing just doesn’t work like that anymore. That doesn’t mean you shouldn’t contact your warm or local market.

    In “How To Turn Cold Leads Into Hot Prospects” you’ll learn when it makes sense to contact your friends , family and neighbors. You’ll also learn unique and natural ways to do this that won’t make you feel like a sales stereotype or make your prospect feel awkward or obligated.

    It’s an easy process but there’s a lot more to it than just “sharing the product” or “letting the  product do the selling.” And it’s not a clever manipulation tactic. Manipulation may work on some in the short term, but the end cost can be more than you bargain for. Manipulation brings up some  serious ethics concerns too.

    The “old way” of marketing to your warm market is likely to burn bridges and leave a lot of negative  feelings about you floating around. When you apply what you learn to your warm market you’ll find a vast resource of loyal customers and even downline distributors. No negatives, no manipulation, no cheesy gimmicks -  only positive results.

This course is absolutely vital to learn how to expand beyond your warm market and to learn how to have a constant flow of people to talk to. In just a little more than a year, I retired my husband from his airport job! And started consistently sponsoring no less than 20 people every month! But you know what the best part was? People started duplicating me. Big time.” - Ann M. Sieg, Renegade Marketing


Applied to your online or offline advertising:

    Advertising can be expensive. Many marketers look for other alternatives always hoping that there will be some place to promote their business for less money. But when you think about it the  money invested isn’t the real issue. As illustrated above, return on investment - how much it costs you to get a new distributor should be your main focus.

    Even with free marketing avenues available online the cost is never zero. Social networking, posting classified ads, even blogging may generate leads but they also take a great deal of time on your part to do so. Low cost offline strategies like posting flyers on windshields or telephone pole signs may even land you in legal trouble because they often require special permits or are banned altogether.

  • “How To Turn Cold Leads Into Hot Prospects” teaches you how to think like a prospect so that you can market smart and cost effective. You won’t need gimmicks, great persuasion skills or a big inventory of marketing tools to make it happen.
  • When you increase your conversion rates, you make all of your advertising more effective.

    What you learn can also increase the quantity and quality of the leads you generate! The prospecting and qualification process you learn in “How To Turn Cold Leads Into Hot Prospects” eliminates the need for guessing about your prospect or what they are looking for. You’ll see that it’s a lot easier to simply offer your prospect something they are looking for anyway rather than  convince them that your program is the best for them.

    Consider that every day your prospects are bombarded with upwards of 5,000 advertising messages from people trying to sell them. It’s only natural that they ignore and reject almost every one of these. If you use the same tired manipulative strategies everyone else uses, your prospects will ignore you too. “How To Turn Cold Leads Into Hot Prospects” isn’t about selling - not like your competitors. That’s something your new downline will love you for!

    When you apply these proven prospecting principles to your advertising you attract more of the right kind of prospects - those who are happy to finally have found someone who will listen to them. And that can produce  dramatic changes all the way down the line - from lead generation, to conversion to retention.

“Just a few key changes made to my strategy and approach allowed me to recover thousands in previously wasted marketing dollars.” - Tim Dugan, Melaleuca Distributor


Applied to leads you purchase:

    Purchasing leads makes sense when you consider the cost of advertising. However, if your expectations are unrealistic you’ll not not only end up wasting a lot of marketing dollars, you’ll also  end up frustrated and anxious along the way.

    Let’s be frank, no matter how much you spend on leads (average prices range between $0.50 and $20 per lead) they are not sitting by the phone waiting to hear from you. In fact there is no way a  purchased lead will ever be as good as one that responds directly to your specific offer. And yet, purchased leads can be a gold mine - if you know how to contact them in the right way.

    The big mistake marketers make is approaching their prospects in the stereotypical salesperson way - telling the prospect they need what you have. That sets you up for rejection before you even get started.

    Prospects in today’s age are more skeptical than ever. Just because they may have responded to an ad does not mean they are ready to talk with you. Prospects fear your phone call more than  anything else. If you approach your prospect without a systematic plan to break through this barrier you will incite their natural defense mechanisms - they will tell you they didn’t request  anything, that they are no longer interested or they will simply never answer when you call.

    “How To Turn Cold Leads Into Hot Prospects” will teach you how to create a positive vibe with your  prospect right from day one. You’ll learn what to do when leads don’t answer the phone and how to use our exclusive ‘layered conversion techniques’ to increase your callbacks and conversions 10 times greater than any of those elements deliver by themselves.

    Never be afraid of the phone ever again!

    Because the techniques taught in “How To Turn Cold Leads Into Hot Prospects” are based on a natural conversational process there no manipulation to worry about. And even though you’ll receive our tested recruiting script, you won’t be forced into a hard flowchart-like pattern trying to get a yes or no answer from your prospect. The result is that both you and your prospect will feel relaxed and at ease. This opens the door to meaningful prospecting conversation - simply identifying which prospects qualify and which don’t - saving you time, money  and getting you more enthusiastic long-term distributors.

    Your competitors will wonder how you do it, all while they remain ineffective, even afraid to call purchased leads. “How To Turn Cold Leads Into Hot Prospects” will be your secret weapon of  success and profit!

“This course taught me the words to use to get the prospect's attention so that I have a chance to start a dialogue. Now, after some preparation and rehearsals I can call my leads with confidence and the right posture.” - Gisela Bahr, Eniva Distributor

Start Getting Killer Prospecting Results Now

You’ll sponsor more prospects with less effort.

Sponsoring people doesn’t have to be a struggle between you and your prospects. There’s no need to manipulate them or be a sales stereotype when you understand that what you are really doing is just helping them get what they want.

Millions of people are starting their own home-based network marketing business every year. And there are millions more that desperately need and want the products and services you provide – it’s just that you haven’t learned how to melt your prospects resistance to being sold. Once you understand how to structure your marketing and prospecting efforts to focus on what your prospect wants, their resistance will melt away and they will become loyal downline.

Now that may sound like hype, but it’s not. The power of these marketing and prospecting techniques is astounding. Once you start using them you’ll be amazed at how much easier it is to sponsor new people every week and how much your new distributors appreciate what you do for them.

You’ll learn exactly how to lead your prospect through the sales process, eliminate objections and actually have them asking you to join.

    DID YOU KNOW? Over 80% of prospects don’t join due to lack of follow-up. Simply by using one or two key follow-up strategies revealed in this course, you could increase your results by 200% within just weeks.

Start Turning Cold Leads Into Hot Prospects Today >>>

Here are 37 examples of what you will learn in this course...

  1. How to drop your sales pitch and become a master recruiter. People hate sales people, but they will love you!
  2. The two main ways you can get an unlimited stream of leads and how and when to use each  way so you don’t blow your budget. This is must-know information for expanding your business.
  3. What’s the biggest obstacle of all to sponsoring prospects and what to do about it.
  4. What to do if you don’t have enough business – this powerful strategy will virtually guarantee your business is always improving.
  5. The 3 basic laws of making money – they dictate EVERY business on the planet – learn how  to apply them to your business and you’ll never be lost for direction again.
  6. How to find help and direction from eager partners no matter what you have or have not accomplished or how successful your upline is.
  7. A proven, realistic time plan to guarantee a full-time income in the business of your choice.
  8. Why it’s a good thing that not everyone is successful and how you can use that knowledge to get a huge competitive advantage on other marketers.
  9. The two main factors that dictate success in network marketing – they are easy to implement, but have them out of balance and no amount of money will save you.
  10. A skill Albert Einstein used to ensure he always had the information he needed – use this to be better prepared than 99% of your competitors . YOU MUST LEARN THIS SKILL if you want a successful business.
  11. How to implement the crucial ‘wealth ethic’ to increase your effectiveness, duplicate your efforts and increase your wealth without working harder.
  12. How to develop a mindset that superachievers from Richard Branson to Bill Gates have used to guarantee they accomplish their goals. And why you don’t need to be unnaturally enthusiastic or even happy to make it work.
  13. How to find your natural competitive advantage – understand it and prospects’ objections are blocked before they even come up.
  14. 10 popular ways to generate leads, which ones work and which ones do not.
  15. How to set goals that you can accomplish and use them as a springboard to catapult you to even greater accomplishments.
  16. 5 keys to making yourself truly unique – do this and you won’t have any competition to worry about.
  17. One trap 97% of marketers fall into that robs them of success and how your knowledge of it will prevent you from ever falling victim to it.
  18. How to find your ideal prospects and why going after anyone else is literally crazy.
  19. Why you can’t buy a hot prospect and how to generate an endless supply on your own.
  20. A simple strategy to guarantee that every person you talk to has raised their hand and actually wants to hear from you.
  21. How to tap the power of new advertising avenues and how to avoid losing your shirt in the process by implementing 5 clever strategies.
  22. One powerful strategy to ensure you never run out of money to market your business – and  you do it without running up credit card debt or making your family sacrifice their basic needs.
  23. The single biggest advantage you have in prospecting – not even billion dollar corporate ad budgets can touch this.
  24. The most powerful sentence you can say that will have your prospect literally telling you what they want to hear next.
  25. The only two things that matter when speaking to your prospect on the phone – everything else will get in your way.
  26. 4 powerful steps that will eliminate fear of the phone in about 5 minutes – never be afraid to talk with a prospect again.
  27. How to give yourself a powerful advantage that will increase your prospect’s satisfaction, order rate and have them stick with you for the long-haul.
  28. A statistically proven technique to improve your chance of sponsoring a prospect by 93% - without it you have virtually no chance.
  29. What your prospect is really thinking and how you can use this information to disarm them before you even pickup the phone.
  30. A powerful strategy to improve your image, visibility and gain your prospect’s trust.
  31. 4 critical questions your prospect is thinking but will never tell you. Answer these and you’ll  set yourself up as literally the only logical choice in your prospects mind.
  32. How to structure your entire presentation in a natural way – your prospects will actually tell you when they are ready to join.
  33. Step-by-step role playing guide to the entire prospecting process from making first contact to closing.
  34. What single action you can take to eliminate no-shows and have your prospect eagerly awaiting your next appointment.
  35. Three critical areas your prospect must qualify in – if they don’t you’ll only end up wasting your time and money.
  36. Two powerful follow-up strategies that will ensure you never waste another dollar on missed opportunities.
  37. How to know with 100% objective certainty what your business is really doing and where it’s going. Without this information you’re really only guessing.

This is just a small sample of what you’ll get. Put these ideas, proven strategies and market-tested techniques to use and you’ll see your business grow in leaps and bounds.

What you get when your order this course from Leaders Club...

  • ColdLeadsV2-updated 2 ½ Hours of Audio Training on 2 CD’s – These studio recorded audio’s are packed to the brim with content. What you learn moves by fast so you’ll want to listen more than once and  take notes. You’ll love the way you’ll learn – it’s like you’re sitting across the table with Andre working one-on-one.

    This isn’t run of the mill stuff you can  find in your library, bookstore or elsewhere on the web. These CD’s are packed with strategies and techniques you won’t find anywhere else, ones Andrι and his research team have spent the last 20 years testing and  perfecting.

  • 36 Page Workbook & Study Guide – Packed with powerful exercises that will help you retain and implement everything you learn on the Audio CD’s. Here’s a little peek inside…
     
    • 6 Powerful Success Exercises – These will help you implement what you learn by showing you how to apply the concepts and ideas to your own business.
       
    • Market Tested Recruiting Scripts – These scripts have been refined and tested by thousands of leaders and marketers. These are not theories of what might work in prospecting  – these are proven, process driven, natural approaches that have been used in tens of thousands of live prospecting calls.
       
    • Powerful Self-Test – Once you have completed the course, test your knowledge with this self -test. You’ll find the test is actually a course within a course as strategies are made even  more real to you.
       
    • Exclusive Tracking Worksheets – Very few people understand the power of tracking and even fewer know how to actually do it. These powerful tools will help you separate yourself  from the amateurs by recording your results and being able to analyze them.
       
    • 13 Strategies For Bullet Proof Phone Prospecting – Proven by extensive testing by hundreds of our marketing students, these powerful strategies will enhance what you learn throughout the audio program and  empower you to quickly put your new knowledge into action and eliminate phone fear forever.

Professional Network Marketers have paid over $14,000 for these ideas working with our coaches one-on-one. Stop setting your money on fire and start getting better conversions by placing your order for this course today at only $75.00 - $39.95 Limited Time Offer

Start Getting Killer Prospecting Results Now

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Unconditional Guarantee

At Leaders Club, we stand behind our programs 100%. If you decide at anytime within the next 3 months that your CD or DVD program is not for you, simply return your selection for a refund or exchange.


Here’s what others have said about How To Turn Cold Leads Into Hot Prospects...

    “This IS the BIBLE of Prospecting! A fantastic resource for all Marketers, Coaches and Trainers alike.” - Steve Sakal, CA

    “After I listened to the audio’s I was able to see the big picture. There is much more than  just pushing buttons, letting someone else do the job, or just having a web site up. This course does a great job at explaining the truth.” - Brandon Putman, TX

    “One of the biggest bonuses to the course is having the sample scripts at the end.” - Shelly Brandon, USANA Distributor

    “From start to finish the best investment of our time & money. You will learn to deal honestly , ethically & with the prospects best interests at heart.” - John & Julie Siket, Agel Marketers

    “Don't even consider making your first call to a lead until you have listened to this course!” - Louise Young, Melaleuca Distributor

    “I feel back on track again, knowing I will be taking the proper steps to actually build my  business and not just keep this a hobby.” - Jennifer Freese, Arbonne Distributor

    “If you want to build a strong MLM company, you NEED this training.” - Rachel Graves, EcoQuest Distributor

    “Thank you for providing great training and being a wonderful resource for all network marketers that realize we all need the tools and the rules to be successful in network marketing.” - Mike Langis, Canada

    “If a fellow network marketer wants to learn to build a business properly and without compromising moral values, this is a phenomenal product.” - Thomas Hughes, MI

    “This has been one of the most valuable sales training’s that didn't cost me an arm and a leg!” - Felecia Fair, Global Visitor Travel

    “This course is a must for any person serious about succeeding in NWM.” - Daniel Williams, CA

    “I highly recommend this course for the newbie through the highly experienced. It will only  make you a better leader and marketer.” - Doug A. Lee, GeneWize Distributor

    “I say if you are serious about building a business then this course is definitely worth your time to listen to and make your own decision.” - Celeste McGuire, TNI Representative

    “I would definitely tell you to take the course. It is very helpful in finding the things you might not have been doing properly before taking this course.” - Dana Stanojkovski, FL

    “A must have if you’re thinking about going into network marketing.” - John Jacques, Pre-Paid Legal Representative

    “I would say get it and listen several times and use it until it is second nature to you.” - George Covington, TX

    “I will strongly urge everyone in my organization to take this course.” - Santo Parisi, YTB Representative

    “This course is excellent! Your prospecting approach is a breath of fresh air and takes away a lot of the fear of marketing.  Thank you so much for putting the course together.” - Deborah Shutt, Herbalife Distributor

    ‘How To Turn Cold Leads Into Hot Prospects’ has been one of the biggest benefits to my group. We’ve seen some tremendous results!” MaryAnn Buck, Herbalife Distributor

    “This is to the point, simple to understand and immediately valuable. It is essential - like  toothpaste. You may be able to brush your teeth without it but if you use it the results will be 500% better! The price is too low, this is one tool everyone should have.” - Susan George, Xango Distributor

    Don’t spend another dollar on advertising, don’t buy another lead,
    don’t call another single prospect until you have this course!

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Order: How To Turn Cold Leads Into Hot Prospects

2 CDs, Manual/Workbook, NMTS-5501R (ISBN: 1-4243-1147-0)
 Retail price: $75.00 ($US) Special Offer: $39.95 ($US)

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