The Marketing Strategy Proven To Outperform
E-mail, eBooks, MP3’s, YouTube and Facebook
By At Least 10 to 1...
...learn how to use it right and you’ll beat any competitor every time!
Collateral marketing is often misunderstood as a marketing technique that encourages the mailing of CD’s, DVD’s, catalogs, brochures and even product samples. It’s much more
than that!
There is a right and wrong way to use collateral marketing.
The mainstream approach is to simply send your collateral to prospects and let the ‘tools do the work.’ The only thing is that this approach doesn’t work. You only end up
spending more money.
Done correctly, collateral marketing outperforms online only marketing by at least 10 to 1.
That means you'll get 10 times as many prospects responding to a well-executed collateral marketing piece than you would to e-mail messages, eBooks, or online video, for example. This is
not an exaggeration. This is one of the main factors that has helped thousands of people go from sponsoring next to no one... to a minimum of 10 people every month.
Collateral marketing isn’t the only piece you’ll need for your business, but it sure is a big one!
On this 4 hour CD course, you'll find out what qualifies as collateral marketing, why you should use it, how to use it, how to make sure you're using it
effectively, and what not to do when using it.
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Case Study: Better Results Through Effective Collateral Marketing
Back in the late 90’s I had mailed out videotapes with really poor results. Like everyone else, I
was under the impression that my company’s video would have the same effect on others that it has on me. Boy was I disappointed when it didn’t.
In 2001 I found a different network marketing company and an online marketing system. I was skeptical
but decided to give it a try. To my surprise it worked very well. I was able to sponsor 10 to 25 people a month. The problem was that it didn’t last. After about
8 or 9 months I noticed that it took more and more marketing and I was getting less and less people joining. It was like people were tuning out.
When I found Leaders Club and heard about collateral marketing I thought, ‘I already tried
that.’ But once I studied it I knew that was wrong – I hadn’t done collateral marketing the way LC teaches at all. Now that I’ve been using it
I can honestly say that collateral marketing rocks! I’m getting much better results than I ever have for much less effort.
I only send my materials to people who qualify and those people end up much better members than anyone I got from just sending them to my web site.
- Katrina Westcott, FL (Networking Professional)
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Case Study: 140% Increase In A/B Split Testing
When I got started I didn’t have the money to market. Sending packages to prospects was not an option for me. I became a
believer that you could market without sending packages to people. I’ve always been a big believer in taking the steps you need to take that are low cost or no
cost. In January of 2001 Andre Vatke talked to me about creating a collateral audio for my marketing. I was reluctant in just sending things out but wanted to give
Andre’s theory a try.
When I put it into play I was not really looking at making [collateral] a primary marketing method.
After 15 months of side by side testing, collateral marketing outperformed my Internet only marketing by 140%. Plus I
find that prospects receiving collateral were overall better prospects, more qualified and stick around longer. I’ve become a very big believer in collateral
marketing!
- Jeff Zalewski, OH (Pre-Paid Legal)
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Here’s a glimpse into these 4 CD’s...
CD # 1: Promote Yourself First When Prospecting
It’s a crying shame when marketers spend money on marketing only to lose the single most effective edge they have in marketing.
“Promote Yourself First” was pioneered by Leaders Club as a strategy to build your own “personal brand” as an
individual. Rather than borrowing credibility from your upline, company or your marketing tools, “Promote
Yourself First” shows you how to establish real credibility in the eye’s of your prospect.
Once you have credibility, the whole world opens up to you and sponsoring, all of the sudden... and amazingly... gets a whole lot easier!
“Promote Yourself First” is a concept that is based on the fact that only you the marketer can build your
businesses. In that light real credibility must ultimately be your own – not your companies, your tools or your
upline. Only you yourself can truly build trust. The best way to do that is by being committed to a mutually
accountable and long-term beneficial relationship with your prospect or customer. At the core it’s taking
responsibility for your own efforts, image and results - borrowing credibility only when you must.
Instead of promoting a specific company or system first, “Promote Yourself First” is all about focusing on your
prospects wants and needs. By promoting yourself first as someone who can help the prospect accomplish, fix or avoid something you set yourself up for a competition proof business.
Reviews...
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“This is a great audio, that teaches us to build credibility and help our prospects
accomplish their ‘primary want’. Instead of being a sale person, you are a consultant which is there to help them.
This makes for a win, win situation and much easier sponsoring.” - Sarah Ray, OK (Cyberwize)
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“Anyone that hits a point where they begin to struggle a little bit should take the time to sit back and review this audio and what it teaches us. It's that important.
Present yourself as an independent marketer/business consultant first to your prospect and do not lead with your primary. You come off as a sales person pushing your
company if you lead off with your primary. The entire consultative approach is non-threatening, unique, and designed to build credibility with the prospect, increasing
the possibility of a potential business relationship in the future.” - Bob Maiorana, PA (URI International)
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“The primary message of this audio is to build our credibility and be committed to a
mutually long-term beneficial relationship with our prospect or customer whilst collateral marketing is secondary. This is in contrast to common mistakes made by network marketers who normally promote a certain company, products or compensation plan.”
- Joel Pek, Kuala Lumpur, Malaysia
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“So many network marketers focus on leading off by talking about their primary company,
and why the prospect should want to be a part of the company. Using this strategy we can begin to build credibility with our prospects because they will feel that we
are looking out for their best interests. Basically, we will distinguish ourselves from all the other stereotypical network
marketers.” - Lara Burnside, MN (Shaklee)
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“I learned the importance of credibility in my every day conversations. I thought this
was, again, just an example of the integrity and professionalism that LC shows while conducting business. I think it would be easy to lose sight of long term and strong relationships and
to just focus on selling or convincing someone to buy or become part of your company. This audio shows the importance of staying grounded and honest. ”
- Sooner Station, OK (Cyberwise)
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CD# 2 & 3: The Secret To Making Collateral Marketing Work - Part 1 & 2
Collateral marketing is a strategy that has been pioneered and taught here Leaders Club for many years. In
today’s world the Internet can deliver a rich multimedia environment almost instantly. With such technology
literally at our fingertips why would anyone want to send something via regular mail? Because it can dramatically increase your results!
In this program we talk about how to use collateral effectively in your marketing, how much you should spend
and what the role of collateral really is – by the way, it’s not to deliver information! Listen as we reveal the secret to making collateral marketing work.
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Unconditional Guarantee
At Leaders Club, we stand behind our programs 100%. If you decide at anytime within
the next 3 months that your CD or DVD program is not for you, simply return your selection for a refund or exchange.
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Reviews...
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“This is the most positive thing that I did. This is a great program.
This audio gave information on how and when to use collateral marketing. This type of marketing can be valuable to help "warm up" the prospect and
strengthen our relationship with them. We are giving value and credibility to our business and products.” - Mary Weiler, OH
(Platinum 1 Destinations)
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“I found collateral Marketing quite interesting. Most of the material that I used in
the past was online information. I understand now that the collateral material should be something that gives the prospect something of not only value, but
something where they feel that you gave of yourself to help them . I also realized that this material should be considered advertising.
Since it’s advertising, tracking is critical so that you know how your marketing is working on R.O.I.” -
Trevor Waltho, WI (Mannatech)
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“These audio’s clearly outline how to effectively utilize collateral
marketing. Collateral marketing is not randomly sending out CD's or some other form of marketing. Used effectively, Collateral Marketing strengthens your
relationship with your prospect. You are giving information to help the prospect and gathering more information in your follow up so you will be able to give
your prospect more information that ultimately drives to getting a commitment from the prospect. With regards to collateral marketing, your are giving your
prospect complimentary information. It increases your chance of receiving a commitment because the prospect will
have a greater sense of giving you that commitment based on the the impact the collateral information had on identifying with their primary want.
It builds your integrity with your prospect that you are focused on their need.” - Rick Scherer, GA (Pre-Paid Legal)
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“I never knew about collateral marketing until I joined Leaders Club.
I'm quite confident, yet know that I'll be making mistakes, which is fine with me. Can't get it right from the get go... and I appreciate
the fact that you have emphasized that very fact. Putting into practice what is learned is the only way to get skilled at the art of prospecting.”
- Christian Marquez, CA (Arbonne)
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“Collateral Marketing is a very effective tool if it used correctly. The 5
rules for collateral marketing really put things into perspective. These audio’s are vital for anyone that
wants to outsmart their competition rather than just outwork or outspend them.” - Monica Fisher, CO (Melaleuca)
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“These audio’s are an in depth explanation of the why's and how’s to do collateral marketing. The idea of collateral pieces being worth their expense
could be a questionable concept for some to accept, and this audio and the testimonies are excellent in building belief in the technique.”
- Kay King, TX (Team National)
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CD# 4: Collateral Marketing Tips For You And Your Business
This training audio focuses on knowing the difference between features and benefits and how they lead to a
mutually beneficial end result between the marketer and the prospect or customer. This isn’t “rocket science”
however it is something that many Network Marketers fail to observe before they invest $1,000’s of dollars into
their own businesses only to end up with with empty pockets and no profits.
In this training you’ll learn the 5 basic rules you must be aware of in order to leverage your companies existing
collateral marketing, develop your own or maybe both! You’ll also receive great examples of collateral marketing
for retail, face to face marketing, expos, fairs and more.
Reviews...
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“This is an awesome audio,
completing all the information we need about collateral marketing.
There are some rules that need to be followed to be more successful in your business. Gathering information from your prospect is very important, because with the information you get you can pretty much know which direction you need to send your prospect to. Also what kind of collateral marketing your prospect needs.
” -Rita Putman, TX (Arbonne)
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“This audio states 5 rules when using collateral marketing.
I was clear to distinguish the "features" of my business versus the "benefits".
The benefits in collateral marketing should answer the question, on behalf of the prospect, of "What's in it for me?". Think back what got YOU interested in your business and relate back with your marketing. One thing you should never forget to do is to collect information of the prospect with your collateral piece.
” - Vipul Shah, CA (The Berry Tree)
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“Excellent audio - the five rules are tremendous.
Knowing the difference between Features and Benefits is important too (i.e. The Features describe the "usefulness" of the product- durability, shelf life, etc., whereas the benefits answer the questions; "What's in it for me? How will this product or service make my life easier?") The "features" are all about the product or service, but the benefits are all about the person reaping personal positive results from that product or service.
” - Joan Hague, Canada (Tupperware)
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“I find that collateral marketing is extremely effective. Instead of just using an autorespoder for followup, I now call that same day to confirm their information prior to the mailing out of that collateral piece. My focus now is always on moving through the sales process from that initial contact to the close.”
- Ann Sieg, MN (Send Out Cards)
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“Collateral marketing is an investment into your business. You need to
continue dripping information on prospects until they join or opt out. One reason it outperforms online only marketing is that a lot of people will
keep the collateral marketing materials and revisit it several times thus reinforcing your message. The physical element of collateral marketing helps
build your credibility. Collateral outperforms non-collateral marketing 10 to 1.” -
Steve Hardman, MS (Freelife)
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Order Right Now - 100% Risk Free
Call 1.800.783.6561 (+614.933.9042 international)
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...or use our online order form 24x7
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